The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Best of Brand-Side / In-House
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Games / Gaming
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple Category: Games / Gaming
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Games / Gaming
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Games / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Games / Gaming
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Annual ID:
OS23_BE001G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Games / Gaming
Annual ID:
OS23_BE005G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Annual ID:
OS23_BE006G
Award:
2023 Branded Entertainment Merit Award
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Annual ID:
OS23_BE068M
Award:
2023 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Games / Gaming
Annual ID:
OS23_BE069M
Award:
2023 Branded Entertainment Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Games / Gaming
Annual ID:
OS23_BE070M